The Best Sales Funnel Builders: A Comprehensive Guide

Discover the top sales funnel builders in the SAAS industry and find out which one suits your business needs the best.

Understanding Sales Funnel Builders and Their Importance

A sales funnel builder is a digital tool designed to help businesses create and optimize their sales funnels. A sales funnel is the journey prospects go through from awareness to making a purchase, and it's crucial for businesses to manage this process efficiently to maximize conversions.

Sales funnel builders allow businesses to design landing pages, set up email marketing campaigns, integrate payment gateways, and track customer interactions. This streamlines the entire sales process, making it easier to convert leads into customers and ultimately drive revenue growth.

Summary

This guide explains what sales funnel builders are, how they streamline and automate the customer journey, and the key features to prioritise (landing page templates, drag-and-drop editors, email integrations, automation, and lead capture). It reviews leading tools—ClickFunnels, Kartra, Kajabi, GetResponse, Systeme.io, HighLevel, and LeadPages—summarising their strengths, integrations, and ideal use cases. It also offers practical criteria for choosing the right platform based on budget, essential features, ease of use, and scalability, helping you boost lead generation and conversions in 2026.

What is a Sales Funnel Builder?

Understanding the Sales Funnel

A sales funnel is a marketing concept that visualises the customer journey from the initial stage of awareness to the final stage of purchase. It helps businesses understand their customers' paths and optimise each stage to improve conversions. A sales funnel builder is a tool that assists in crafting this journey, ensuring that each step is designed to guide potential customers smoothly towards making a purchase.

The Role of Sales Funnel Builders

Sales funnel builders play a crucial role in digital marketing by automating and simplifying the creation of funnels. They provide a structured framework that allows businesses to manage customer interactions efficiently.

These tools often include features such as landing page builders, email marketing integrations, and automation capabilities, making it easier to manage the customer journey from initial contact to conversion.

Benefits of Using Sales Funnel Builders

The advantages of employing sales funnel builders are manifold. They not only streamline the sales process but also enhance the overall efficiency of marketing efforts. By using these tools, businesses can improve their lead generation capabilities, nurture prospects more effectively, and ultimately increase their conversion rates. Moreover, sales funnel builders offer valuable insights and analytics that help in refining marketing strategies and making data-driven decisions.

Key Features to Look For

When selecting a sales funnel builder, consider the following key features:

1. Landing Page Templates: Landing pages serve as the first point of interaction with potential customers. Pre-designed templates can save time and ensure your pages look professional. These templates are crafted to be visually appealing and conversion-focused, helping to capture and hold visitor attention. Opt for builders that offer a variety of templates to cater to different campaigns and audience segments.
2. Drag and Drop Editor: A drag and drop editor simplifies the design process, allowing even those with no coding skills to build effective pages. This feature is essential for creating customised and visually appealing pages without the need for technical expertise. Look for editors that offer flexibility and a wide range of design elements to tailor the pages to your brand's identity.
3. Integrations with Email: Email marketing remains a powerful tool for nurturing leads and driving conversions. Seamless integration with emailing platforms like MailChimp, ActiveCampaign, and ConvertKit is crucial for automated campaigns. These integrations allow for personalised communication, timely follow-ups, and targeted messaging, enhancing the overall effectiveness of your marketing efforts.
4. Marketing Automation: Automation tools can significantly enhance efficiency and effectiveness by handling repetitive tasks. Features such as autoresponders, scheduled emails, and behaviour-triggered actions free up time and resources, allowing businesses to focus on strategy and growth. A good funnel builder should offer robust automation capabilities that can be tailored to your specific needs.
5. Lead Capture: Capturing leads is a critical component of any sales funnel. Look for features that help capture leads and improve conversion rates, such as customisable forms, pop-ups, and lead magnets. Effective lead capture tools should integrate seamlessly with your CRM and marketing platforms to ensure smooth data flow and follow-up processes.

Top Sales Funnel Builders

1. ClickFunnels: The All-in-One Funnel Solution

ClickFunnels is a comprehensive sales funnel builder designed to cater to all aspects of the sales and marketing process. It offers a wide range of features including landing page templates, email marketing automation, and membership site creation. ClickFunnels is known for its user-friendly interface and extensive integration options.

ClickFunnels is a popular choice for businesses looking to create complex sales funnels with ease. It offers a drag and drop editor and seamless integration with email marketing and automations. ClickFunnels is particularly noted for its robust sales funnel software that supports lead generation and sales.

• Comprehensive Funnel Creation: ClickFunnels is renowned for its ability to craft intricate sales funnels. Its intuitive interface allows users to design multi-step funnels that guide prospects from awareness to purchase. The platform's extensive library of funnel blueprints caters to various industries, making it adaptable to different business models.
• Seamless Integrations: Integration is key to a streamlined marketing process, and ClickFunnels excels in this area. It integrates with numerous third-party services, including payment gateways, CRM systems, and email marketing tools. This connectivity ensures that businesses can manage all aspects of their sales process from a single platform.
• User-Friendly Experience: Despite its comprehensive features, ClickFunnels maintains a user-friendly interface. Its drag-and-drop builder allows users to easily customise pages without any coding knowledge. The platform also offers extensive tutorials and support resources, making it accessible to beginners and experienced marketers alike.

Pricing for ClickFunnels starts at $97 per month for the basic plan, with more advanced plans available at higher price points. This tool is best suited for businesses of all sizes looking for a robust, all-in-one solution to manage their sales funnels.

2. Kartra

Kartra is an all-in-one platform that offers tools for building sales funnels, managing online courses, and creating membership sites. It integrates well with emailing platforms and provides a comprehensive suite of marketing automation tools.

• Versatile Platform: Kartra stands out for its versatility, offering a wide array of marketing tools beyond just funnel building. From course creation to membership management, Kartra provides a holistic solution for businesses looking to manage all their digital marketing needs from one platform.
• Strong Integration Capabilities: With Kartra, integration with existing systems is seamless. It supports a wide range of integrations with popular services such as payment processors, email marketing platforms, and webinar tools. This ensures that users can effortlessly connect their marketing ecosystem for more efficient operations.
• Ideal for Content Creators: Kartra is particularly favoured by content creators and educators due to its robust course and membership site management features. The platform allows users to design engaging courses, manage student enrolments, and monitor course performance, all while maintaining a strong sales funnel.

Known for its comprehensive feature set, Kartra includes tools for building sales funnels, email marketing, membership sites, and more. Pricing starts at $99 per month, making it suitable for growing businesses.

3. Kajabi

Kajabi is perfect for those focusing on online courses and membership sites. It provides a robust sales funnel builder alongside tools for course creation and management. Kajabi also integrates well with email marketing platforms, enhancing its capability to capture leads.

• Specialised for Educators: Kajabi is designed with educators and course creators in mind. Its comprehensive suite of tools allows users to design, market, and sell online courses with ease. The platform's intuitive interface and robust feature set make it a go-to choice for those looking to monetise their expertise.
• Advanced Course Management: Beyond funnel building, Kajabi excels in course management. It offers features such as drip content, quizzes, and community building, allowing creators to engage their students effectively. This focus on education makes Kajabi a standout choice for professionals in the learning industry.
• Seamless Email Integration: Kajabi's integration capabilities extend to email marketing, ensuring that users can manage their lead nurturing and communication efforts efficiently. By connecting with popular email platforms, Kajabi enhances its ability to capture and convert leads through targeted campaigns.

Perfect for course creators, Kajabi offers tools for building sales funnels, creating online courses, and email marketing. Pricing starts at $119 per month.

4. GetResponse

GetResponse offers a solid balance of features and affordability, making it a great option for small businesses. It includes a landing page builder, email marketing capabilities, and marketing automation. GetResponse's free plan is a good starting point for those new to funnel building.

• Affordable and Accessible: GetResponse is known for its affordability, making it an attractive choice for small businesses and start-ups. It offers a comprehensive set of features at a competitive price, ensuring that even budget-conscious businesses can access powerful marketing tools.
• Robust Email Marketing: Email marketing is at the core of GetResponse's offerings. The platform provides advanced email marketing features, including autoresponders, segmentation, and analytics, allowing businesses to engage with their audience effectively and drive conversions.
• User-Friendly Interface: GetResponse's user-friendly interface makes it easy for beginners to get started with funnel building. Its intuitive design and extensive support resources ensure that users can quickly learn and implement effective marketing strategies without a steep learning curve.

A versatile tool offering email marketing, landing pages, and sales funnels. Pricing starts at $15 per month, making it accessible for small businesses.

5. Systeme.io

Systeme.io is a comprehensive sales funnel builder offering features like landing page creation, email marketing, and automation. It's particularly noted for its ease of use and affordability, making it suitable for start-ups and small businesses.

• Streamlined User Experience: io is lauded for its simplicity and ease of use. Its straightforward interface allows users to quickly build and manage sales funnels without the need for technical expertise. This makes it an ideal choice for entrepreneurs and small business owners looking to streamline their marketing processes.
• Cost-Effective Solution: Affordability is a key advantage of Systeme.io. It offers a range of pricing plans that cater to different business sizes and budgets, ensuring that even small businesses can access its powerful features without breaking the bank.
• All-in-One Platform: io provides an all-in-one solution for digital marketing needs. From funnel building to email marketing and automation, the platform offers a comprehensive suite of tools that help businesses manage their marketing efforts efficiently from a single platform.

This all-in-one platform offers sales funnel building, email marketing, membership site creation, and more. Pricing starts at $27 per month, making it a budget-friendly option for small businesses.

6. HighLevel

HighLevel is a newer entrant that has quickly gained popularity for its powerful features aimed at agencies and small businesses. It offers a complete suite of tools for managing sales funnels, automations, and customer interactions.

• Agency-Focused Features: HighLevel is designed with agencies in mind, offering features that cater to the unique needs of marketing professionals. Its comprehensive set of tools allows agencies to manage multiple client accounts, automate workflows, and deliver measurable results effectively.
• Advanced Automation Capabilities: Automation is a standout feature of HighLevel. The platform offers advanced automation tools that enable businesses to streamline their operations, improve efficiency, and enhance customer interactions. This makes HighLevel a powerful choice for businesses looking to scale their marketing efforts.
• Learning Curve: While HighLevel offers powerful features, it does come with a steeper learning curve. The platform's extensive capabilities may require some time and effort to master, making it more suitable for experienced marketers or those willing to invest time in learning its intricacies.

Aimed at agencies, HighLevel provides a comprehensive suite of tools for building sales funnels, CRM, and client management. Pricing starts at $97 per month.

7. LeadPages: Simplifying Landing Page Creation

LeadPages is a great option for those focused on landing page creation. It offers an intuitive drag-and-drop editor, a variety of templates, and strong integration capabilities with popular emailing platforms.

• Specialised Landing Page Builder: LeadPages is renowned for its expertise in landing page creation. Its intuitive drag-and-drop editor allows users to design high-converting landing pages quickly and easily, making it a popular choice for businesses focused on lead generation.
• Extensive Template Library: The platform's extensive library of templates caters to a wide range of industries and use cases. These professionally designed templates help businesses create visually appealing landing pages that capture and engage visitors effectively.
• Strong Integration Options: LeadPages offers robust integration capabilities, allowing users to connect with popular emailing platforms and CRM systems seamlessly. This ensures that businesses can manage their lead capture and nurturing efforts efficiently within their existing marketing ecosystem.

Exploring Other Top Sales Funnel Builders

8. ConvertKit: Ideal for content creators, ConvertKit provides email marketing and automation features tailored for bloggers, YouTubers, and podcasters. Pricing starts at $29 per month.

9. MailChimp: Originally an email marketing service, MailChimp now offers basic sales funnel features. Pricing starts at $9.99 per month, making it a cost-effective option for startups.

10. ActiveCampaign: This platform combines email marketing, automation, and CRM capabilities. Pricing starts at $9 per month and is ideal for businesses looking to integrate sales and marketing efforts.

Choosing the Right Sales Funnel Builder for Your Business

When selecting a sales funnel builder, consider your specific business needs, budget, and technical expertise. Evaluate the features offered by each platform and choose one that aligns with your goals and resources.

Whether you're a small business owner, a content creator, or an agency, there's a sales funnel builder out there that can help you streamline your sales process and boost conversions. Take the time to explore your options and make an informed decision.

When selecting the right sales funnel builder for your business, consider your specific needs:

1. Budget Considerations: Budget is a critical factor in choosing a sales funnel builder. Determine what you can afford and look for free trials to test the platforms before committing. Many builders offer tiered pricing plans, allowing you to select a package that aligns with your financial constraints while still providing the necessary features.
2. Essential Features: Ensure the tool provides the necessary features such as email integrations, landing page templates, and marketing automation. Consider the unique needs of your business and prioritise features that will enhance your marketing strategy and drive conversions effectively.
3. Ease of Use: Opt for a platform with a user-friendly interface, especially if you lack technical skills. A straightforward and intuitive design will save time and reduce frustration, enabling you to focus on crafting effective marketing campaigns rather than grappling with complex software.
4. Scalability and Growth: Choose a tool that can grow with your business and accommodate increasing demands. As your business expands, your marketing needs will evolve, so selecting a platform that offers scalability and advanced features will ensure long-term success and adaptability.

Conclusion

In 2026, sales funnel builders are crucial for businesses looking to enhance their sales and marketing efforts. Whether you're a start-up founder or a seasoned marketing manager, these tools can streamline your processes, improve lead generation, and increase your conversion rates.

Evaluate your needs and explore the options outlined in this guide to find the best funnel software for your business. With the right tool, you'll be well-equipped to guide your customers through their journey from prospect to loyal client.

By selecting a platform that aligns with your goals and budget, you'll be able to optimise your sales process and drive business growth effectively. Embrace the power of sales funnel builders and unlock new opportunities for your business in the dynamic digital marketing landscape of 2026.