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Branding and Visual Identity Design for Urban Roots Clothing

Project type: Passion Project

Fictional company name: Urban Roots Clothing

"Immerse yourself in the journey of creating a unique and authentic brand identity for Urban Roots Clothing, a sustainable clothing brand with a mission to blend urban style and eco-friendliness."

From Concept to Creation: The Vision Behind Urban Roots Clothing

Background:

Urban Roots Clothing is a sustainable clothing brand focused on using organic materials with urban, eco-conscious designs. The brand's mission is to provide stylish, modern clothing options that are kind to the environment. This project was a perfect match for my passion for branding and identity design, allowing me to merge creativity with sustainability. The goal was to help Urban Roots Clothing stand out in a crowded market by showcasing its unique values and beliefs through every design element.

Design needs: 

Logo, hang tags for clothing, packaging, business cards, branded social media content, and visual identity design.

Designing the Eco-Urban Logo: A Balance of Nature and Modernity

Creating the logo for Urban Roots Clothing was an exciting challenge. The brand focuses on providing a balance between urban and modern style while maintaining eco-friendliness. The logo needed to reflect this duality. I chose green and purple as the brand colors—green to symbolize the company's commitment to eco-friendly practices, and purple to convey sophistication, modernity, and class. The final design beautifully encapsulates the brand’s essence, merging elements of nature with an urban edge.

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Sustainable Packaging and Hang Tags: Marrying Style with Eco-Consciousness

For Urban Roots Clothing, it was imperative that the packaging and hang tags were not just aesthetically pleasing but also environmentally friendly. All hang tags and packaging products are made from reusable and eco-friendly materials, reinforcing the brand’s commitment to sustainability. Every detail, from the texture of the recycled paper to the eco-friendly ink, was chosen to ensure that the packaging aligned with the brand’s values without compromising on style.

Urban Roots Clothing Packaging Design
Our Urban Roots shopping bags combine durability with minimalist design, offering a refined and reliable way to deliver your products. Sturdy handles and premium materials ensure a quality carry that complements your brand experience.
Urban Roots Clothing Packaging Design
Urban Roots Clothing Packaging Design
Crafted with sustainability in mind, our shopping bags are made from recycled materials and designed for reuse. Thoughtfully branded and responsibly made because style and eco-values should go hand in hand.
Urban Roots Clothing Packaging Design
Our packaging boxes are responsibly sourced, recyclable, and made to minimize waste without compromising on style. They deliver an unboxing experience that aligns with modern sustainable values.
Urban Roots Clothing Packaging Design
Bold. Sleek. Street-ready. These shopping bags don’t just carry your products, they carry our brand’s energy. Designed for the modern consumer, they make a statement long after the sale.
Urban Roots Clothing Packaging Design
Urban Roots Clothing Packaging Design
Urban Roots packaging boxes are engineered for protection and presentation. With clean lines and custom-fit designs, they ensure your products arrive in perfect condition while reinforcing your brand’s premium feel.
Urban Roots Clothing Packaging Design
Think sharp edges and subtle branding. These boxes are built to impress from the moment they arrive. Designed for city pace, fashion focus, and effortless cool.
Urban Roots Clothing Packaging Design
Urban Roots Clothing Hang Tag
Printed on recycled paper with biodegradable inks, our hang tags are as conscious as they are stylish. They speak to the values of transparency, care, and authenticity.
Urban Roots Clothing Hang Tag Design
Urban Roots hang tags deliver essential product information with a clean, high-end finish. Designed to enhance presentation while remaining functional, they provide a polished final touch to every garment.
Urban Roots Clothing Hang Tag Design
Urban Roots Clothing Hang Tag Design

Business Cards That Make a Statement: Sophisticated

The business cards designed for Urban Roots Clothing needed to be a concise, tangible representation of the brand's professional identity. They are crafted to make a lasting impression, featuring the brand's distinctive colors and logo. The cards are printed on recycled paper, making them not only sophisticated and modern but also eco-conscious. These business cards are designed to be memorable, ensuring that potential clients and partners can easily get in touch.

Urban Roots Clothing Business Card
Urban Roots Clothing Business Card

Engaging Audiences on Social Media: Crafting Authentic Connections

In today's digital age, social media plays a crucial role in marketing and creating strong connections globally. For Urban Roots Clothing, social media content needed to be both engaging and authentic. The branded social media content emphasizes the brand's urban style and eco-friendliness, allowing Urban Roots Clothing to connect with audiences regardless of their location. Through thoughtful and visually appealing posts, the brand can share its story, values, and unique offerings with a broad audience.

Instagram Carousel Post

Instagram Carousel Post

LinkedIn Background Photo

Social Media URC (1)

YouTube Banners

Social Media URC (2)
Social Media URC (6)

Facebook Post

Instagram Feed Ad

Facebook Post
Instagram Feed Ad

A Cohesive Visual Identity Design: Urban Roots Clothing's Brand Aesthetic

URC Identity (1080 x 2160 px)

Creating a cohesive visual identity for Urban Roots Clothing was essential to ensure that every element of the brand's presentation was aligned. From the logo to the social media content, every design choice was made to reflect the brand's commitment to sustainability and urban style. The result is a clear visual presentation that helps Urban Roots Clothing stand out and connect with its audience authentically. This cohesive brand aesthetic ensures that every interaction with the brand is consistent and memorable.

Get In Touch With Desire In Tech

I would love to hear from you! Whether you have a question about my design services, need assistance with a project, or simply want to explore how I can help your brand stand out, I am ready to answer all your queries. Please fill out the form below, and I will get back to you promptly.
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