---
title: "Project Management Strategies: 15 Ways to Deliver Successful Projects"
description: Learn practical project management strategies for planning, scope, scheduling, risk, communication, team leadership, delivery, and measuring project success.
image: https://desireintech.co.uk/hubfs/Project%20Management%20(1).png
---

[Skip to content](https://desireintech.co.uk/effective-strategies-for-successful-project-management#main-content)

![Desire In Tech Logo](https://desireintech.co.uk/hs-fs/hubfs/1-1.png?width=500&height=500&name=1-1.png)Homepage

- [Home](https://desireintech.co.uk/home)
- [About](https://desireintech.co.uk/about)
- [Portfolio](https://desireintech.co.uk/portfolio)
  
    - [Print and Editorial Design](https://desireintech.co.uk/showcasing-print-and-editorial-design)
    - [Motion Graphics and Animation](https://desireintech.co.uk/creating-motion-graphics-and-animation-for-hypekicks)
    - [Social Media Design](https://desireintech.co.uk/social-media-design-for-an-animalshelter)
    - [Web and Digital Design](https://desireintech.co.uk/web-and-digitaldesign-for-wellnessvibes-app)
    - [Packaging Design](https://desireintech.co.uk/packaging-design-for-a-skincare-brand)
    - [Branding and Visual Identity Design](https://desireintech.co.uk/branding-and-identity-design-project)
- [Services](https://desireintech.co.uk/services)
- [Blog](https://desireintech.co.uk)

[Get In Touch](https://desireintech.co.uk/contact)

- [Home](https://desireintech.co.uk/home)
- [About](https://desireintech.co.uk/about)
- [Portfolio](https://desireintech.co.uk/portfolio)
  
    - [Print and Editorial Design](https://desireintech.co.uk/showcasing-print-and-editorial-design)
    - [Motion Graphics and Animation](https://desireintech.co.uk/creating-motion-graphics-and-animation-for-hypekicks)
    - [Social Media Design](https://desireintech.co.uk/social-media-design-for-an-animalshelter)
    - [Web and Digital Design](https://desireintech.co.uk/web-and-digitaldesign-for-wellnessvibes-app)
    - [Packaging Design](https://desireintech.co.uk/packaging-design-for-a-skincare-brand)
    - [Branding and Visual Identity Design](https://desireintech.co.uk/branding-and-identity-design-project)
- [Services](https://desireintech.co.uk/services)
- [Blog](https://desireintech.co.uk)

[Get In Touch](https://desireintech.co.uk/contact)

![Project Management](https://desireintech.co.uk/hs-fs/hubfs/Project%20Management%20(1).png?width=300&height=175&name=Project%20Management%20(1).png)

# Project Management Strategies: 15 Ways to Deliver Successful Projects

![Desire E](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Desire E

February 2, 2026

Successful project management is not about creating a perfect plan and hoping nothing changes. It is about agreeing on the outcome, organising the work, supporting the people doing it, managing uncertainty, and using evidence to make timely decisions. Whether you are coordinating a software release, a marketing campaign, a business change, or a small team initiative, a few consistent practices can make delivery more predictable.

This guide explains practical project management strategies you can apply from the first idea to final handover. It covers planning, scope, scheduling, communication, risk, team leadership, delivery methods, tools, and ways to measure success.

## Table of Contents

1. [What Is Project Management?](https://desireintech.co.uk/effective-strategies-for-successful-project-management#what-is-project-management)
2. [Define What Success Means](https://desireintech.co.uk/effective-strategies-for-successful-project-management#define-success)
3. [Agree on Scope and Deliverables](https://desireintech.co.uk/effective-strategies-for-successful-project-management#scope-and-deliverables)
4. [Build a Realistic Project Plan](https://desireintech.co.uk/effective-strategies-for-successful-project-management#build-realistic-plan)
5. [Break Work into Manageable Tasks](https://desireintech.co.uk/effective-strategies-for-successful-project-management#break-down-work)
6. [Clarify Roles and Accountability](https://desireintech.co.uk/effective-strategies-for-successful-project-management#roles-and-accountability)
7. [Manage Resources and Budget](https://desireintech.co.uk/effective-strategies-for-successful-project-management#manage-resources)
8. [Create a Clear Communication Plan](https://desireintech.co.uk/effective-strategies-for-successful-project-management#communication)
9. [Identify and Manage Risks](https://desireintech.co.uk/effective-strategies-for-successful-project-management#risk-management)
10. [Choose the Right Delivery Method](https://desireintech.co.uk/effective-strategies-for-successful-project-management#choose-method)
11. [Use Project Management Tools Wisely](https://desireintech.co.uk/effective-strategies-for-successful-project-management#tools)
12. [Monitor Progress with Useful Metrics](https://desireintech.co.uk/effective-strategies-for-successful-project-management#monitor-progress)
13. [Manage Changes and Scope Creep](https://desireintech.co.uk/effective-strategies-for-successful-project-management#change-management)
14. [Build Quality into the Work](https://desireintech.co.uk/effective-strategies-for-successful-project-management#quality)
15. [Engage Stakeholders and Make Decisions](https://desireintech.co.uk/effective-strategies-for-successful-project-management#stakeholders)
16. [Close the Project and Capture Lessons](https://desireintech.co.uk/effective-strategies-for-successful-project-management#close-project)
17. [Common Project Management Mistakes](https://desireintech.co.uk/effective-strategies-for-successful-project-management#common-mistakes)
18. [A Practical Project Management Checklist](https://desireintech.co.uk/effective-strategies-for-successful-project-management#practical-checklist)
19. [Frequently Asked Questions](https://desireintech.co.uk/effective-strategies-for-successful-project-management#faqs)
20. [Further Reading and Resources](https://desireintech.co.uk/effective-strategies-for-successful-project-management#further-reading)

## 1. What Is Project Management?

Project management is the practice of applying skills, processes, tools, and communication to deliver a defined outcome within agreed constraints. Projects are temporary efforts: they have a goal, a beginning, an end, and deliverables that distinguish them from ongoing operations.

Project managers help teams make the work visible, coordinate dependencies, resolve obstacles, manage expectations, and adapt when circumstances change. They do not need to make every decision themselves. Their job is to establish the conditions for good decisions and reliable delivery.

A typical project moves through initiation, planning, execution, monitoring and control, and closure. These activities may overlap, and iterative projects revisit them as they learn. The appropriate level of formality depends on the project's size, risk, uncertainty, and regulatory requirements.

## 2. Define What Success Means

Before creating a schedule, agree on the problem the project should solve and the value it should produce. A project can finish on time and within budget yet still fail if the outcome does not meet a real need.

- **State the objective:** Describe the intended change in plain language.
- **Identify measurable outcomes:** Choose indicators such as reduced processing time, fewer defects, increased adoption, or improved customer satisfaction.
- **Set acceptance criteria:** Define what must be true for deliverables to be accepted.
- **Confirm constraints:** Record non-negotiable dates, budget limits, quality requirements, and dependencies.
- **Identify the decision-maker:** Agree who can approve the project, accept deliverables, and resolve priority conflicts.

For example, instead of defining a website project as “redesign the website,” specify the intended result: launch an accessible, mobile-friendly site that makes key services easier to find and meets agreed performance and conversion targets. The clearer the outcome, the easier it is to prioritise work.

## 3. Agree on Scope and Deliverables

Scope describes what the project will and will not deliver. Ambiguous scope creates different assumptions, late requests, rework, and disputes over whether the project is complete.

Write down the key deliverables, exclusions, assumptions, dependencies, and acceptance criteria. A simple scope statement can be enough for a small project; a complex programme may need a more detailed requirements and change-control process.

Ask stakeholders to separate essential requirements from optional enhancements. When a new request appears, assess its value and impact before adding it to the plan. A clear scope is not a refusal to adapt; it is a shared baseline that makes adaptation deliberate.

## 4. Build a Realistic Project Plan

A useful project plan connects objectives to the work required to achieve them. It should be detailed enough to guide delivery without pretending that every future event can be predicted.

Include the major activities, milestones, owners, expected dates, budget, dependencies, risks, communication routines, and approval points. Estimate effort with input from the people doing the work, and make assumptions visible. Avoid building a schedule around best-case estimates alone.

Identify the critical dependencies: tasks that must finish before other work can proceed. Include time for reviews, testing, feedback, procurement, and approvals—not just production. For uncertain work, use ranges or short discovery activities to improve estimates before committing to a detailed deadline.

Review the plan with the team and key stakeholders before execution. A plan is a working agreement, not a document to file away. Update it when evidence changes the forecast, and explain the reason for significant changes.

## 5. Break Work into Manageable Tasks

Large deliverables are difficult to estimate and track. Break them into smaller tasks that have a clear outcome, an owner, and a reasonable completion test. This is often organised through a work breakdown structure, task board, or backlog.

- Keep tasks small enough that progress can be assessed regularly.
- Make dependencies visible so one delayed task does not surprise the rest of the team.
- Prioritise work by value, urgency, risk, and dependency—not simply by who requested it most recently.
- Limit work in progress where possible; too many simultaneous tasks increase switching costs and hide bottlenecks.
- Define “done” so completion means more than a task being started or handed off.

Use a shared task list or board as the team's source of truth. It should show what is planned, in progress, blocked, under review, and complete. Keep the system simple enough that people will maintain it.

## 6. Clarify Roles and Accountability

Projects often slow down because responsibilities overlap or no one knows who can make a decision. Establish who owns each deliverable, who provides input, who approves the result, and who needs to be informed.

A responsibility matrix such as RACI—Responsible, Accountable, Consulted, and Informed—can help on projects with many teams. For a small project, a short list of named owners may be sufficient. Avoid assigning several people as equally accountable for the same decision unless the process explicitly requires joint approval.

Delegate outcomes, not just isolated tasks. Explain the objective, constraints, authority, and expected check-in points, then give capable team members room to decide how to complete the work. Escalate blockers early and treat them as problems to solve, not opportunities to assign blame.

## 7. Manage Resources and Budget

Resource planning covers people, skills, time, money, equipment, suppliers, and access to systems. A schedule is not realistic if it assumes that people can work on every project at once or that specialist resources are always available.

Estimate the total cost, including licences, contractors, training, maintenance, support, and contingency where appropriate. Track committed spending as well as money already paid. Monitor workload and availability, and negotiate priorities when the same people are needed by several projects.

When resources become constrained, make trade-offs explicit. Options may include reducing scope, changing the sequence of work, extending the timeline, adding suitable capacity, or accepting a clearly understood risk. Simply asking a team to “work faster” does not resolve a capacity problem.

## 8. Create a Clear Communication Plan

Good communication is purposeful, consistent, and appropriate to the audience. Teams need enough information to coordinate their work; sponsors need visibility into outcomes, decisions, risks, and trade-offs; customers may need milestones and clear expectations.

Agree on a few basics:

- **Cadence:** Decide when status updates, planning sessions, demonstrations, and steering reviews happen.
- **Channels:** Specify where tasks, decisions, documents, and urgent blockers should be recorded.
- **Format:** Keep updates concise and consistent: progress, next steps, risks, decisions needed, and changes to forecast.
- **Escalation:** Explain when and how a blocker should be raised, and who can resolve it.
- **Documentation:** Record important decisions, their rationale, owners, and follow-up actions.

Meetings should have a purpose, an agenda, and clear actions. Use asynchronous updates when a meeting is not needed. Communication should also flow both ways: invite questions and concerns, and make it safe for team members to report bad news early.

## 9. Identify and Manage Risks

A risk is an uncertain event or condition that could affect project objectives. Risk management is continuous: identify potential problems, assess their likelihood and impact, decide how to respond, assign an owner, and review the situation as the project evolves.

Maintain a simple risk register with the risk, cause, potential effect, likelihood, impact, response, owner, and review date. Consider schedule, budget, technical, supplier, staffing, security, compliance, and adoption risks—not just the most obvious delivery tasks.

For significant risks, choose a response: avoid the threat, reduce its likelihood or impact, transfer part of the exposure where appropriate, or accept it with a considered contingency. Define triggers that indicate the risk is becoming more likely. Also look for opportunities that could improve the outcome.

Do not confuse a risk with an active issue. A risk might happen; an issue is already affecting the project and needs action now. Review both regularly, and escalate risks that exceed the team's authority or tolerance.

## 10. Choose the Right Delivery Method

No single project management method is best for every situation. Choose based on how stable the requirements are, how quickly feedback is available, the consequences of change, and any contractual or regulatory constraints.

### Predictive or plan-driven delivery

A predictive approach defines much of the scope and sequence early. It can suit work with stable requirements, fixed handoffs, or formal approval gates, such as some construction, procurement, and infrastructure projects. Its strength is structured coordination; its weakness is that late changes can be expensive if the plan is treated as immovable.

### Agile and iterative delivery

Agile approaches break work into increments, seek feedback frequently, and adapt priorities as the team learns. They can work well when requirements evolve or users can evaluate working outputs. Agile does not mean “no planning”; it requires ongoing prioritisation, clear goals, quality standards, and stakeholder involvement.

### Hybrid delivery

A hybrid approach combines methods—for example, using formal budget and governance checkpoints while delivering product features in short iterations. Select practices that address real needs instead of adopting ceremonies because they are fashionable.

Whichever approach you choose, make decision rights, quality expectations, reporting, and change handling clear to everyone involved.

## 11. Use Project Management Tools Wisely

Project management software can help teams plan schedules, assign work, track dependencies, share files, and report progress. Options include visual boards for lightweight work, timeline and portfolio tools for cross-team planning, and specialist platforms for software delivery or regulated projects.

Choose a tool based on the workflow rather than the number of features. Consider ease of use, accessibility, integrations, reporting, permission controls, data location, cost, and whether the team can maintain it. A spreadsheet or shared checklist may be entirely adequate for a small initiative.

Agree which system holds the authoritative task status and decisions. Avoid duplicating the same information across multiple tools without a clear reason. Tools support communication and judgement; they cannot compensate for unclear objectives, unrealistic workloads, or missing accountability.

## 12. Monitor Progress with Useful Metrics

Track a small set of measures that reveal whether the project is likely to deliver the intended outcome. Common measures include milestone completion, schedule variance, budget variance, unresolved blockers, defect rates, delivery predictability, stakeholder satisfaction, and adoption or business impact.

Distinguish activity from progress. The number of meetings held or tasks started says little about whether valuable work has been completed. Pair delivery measures with outcome measures, and agree on definitions before reporting begins.

Use a regular review to compare actual progress with the plan, forecast the likely finish, identify changes, and decide what action is needed. If a milestone slips, investigate the cause and update the forecast honestly. A status report should help people make decisions, not merely make the project look green.

For complex projects, techniques such as earned value management may help compare scope, schedule, and cost performance. Use them only when the data and level of governance justify the effort.

## 13. Manage Changes and Scope Creep

Scope creep happens when additional work enters a project without a deliberate assessment of its impact. Some changes are necessary and valuable, but unmanaged additions can stretch budgets, overload teams, and delay the original objective.

Create a lightweight change process. Record the request, the reason, expected benefit, impact on time and cost, risks, and alternatives. The appropriate decision-maker should approve, reject, defer, or exchange the request for other work. For iterative teams, reprioritising the backlog can be the formal mechanism, provided the effects on commitments are visible.

Communicate the decision and update the plan, backlog, budget, and expectations. Never allow a verbal request to silently become a new commitment. When priorities change, explain what will move out or what extra resources and time are required.

## 14. Build Quality into the Work

Quality is easier to manage when it is part of the plan rather than a final inspection. Define acceptance criteria, review work early, test against real requirements, and involve users or subject-matter experts before the end of the project.

Depending on the deliverable, quality activities might include peer reviews, prototypes, accessibility checks, security reviews, usability testing, automated tests, compliance checks, or a pilot launch. Reserve time and resources for these activities and assign clear responsibility for resolving defects.

Make trade-offs transparent. If the deadline is fixed, reducing scope may be safer than silently reducing essential testing or accepting defects that put users at risk. Agree which quality criteria are mandatory and which can be improved after launch.

## 15. Engage Stakeholders and Make Decisions

Stakeholders may include customers, sponsors, end users, team members, suppliers, finance, legal, IT, and operations. Identify who is affected, what they need, how much influence they have, and when their input or approval is required.

Involve relevant stakeholders early enough for their feedback to change the outcome. Demonstrations, prototypes, discovery interviews, and milestone reviews can reveal misunderstandings before they become expensive rework. At the same time, define who makes the final decision when feedback conflicts.

For each important decision, clarify the options, evidence, constraints, recommendation, decision owner, and deadline. Keep a decision log for consequential choices. This reduces repeated debates and helps future team members understand why a particular path was selected.

## 16. Close the Project and Capture Lessons

Project closure is more than announcing that the work is finished. Confirm that deliverables meet acceptance criteria, obtain the required sign-off, hand over documentation and support responsibilities, close supplier commitments, and archive key records.

Review whether the intended outcomes have been achieved. Some benefits, such as reduced operating costs or higher adoption, may take time to measure after launch; assign an owner and a follow-up date rather than assuming benefits will happen automatically.

Run a constructive retrospective. Ask what worked, what caused friction, what should change next time, and which actions have a clear owner. Document lessons while they are fresh, then incorporate the useful ones into templates, estimates, onboarding, and future plans. Focus on improving the system, not blaming individuals.

## 17. Common Project Management Mistakes

- **Starting without a shared objective:** Confirm the problem, expected outcomes, and success measures before committing to a solution.
- **Overly optimistic estimates:** Include review time, dependencies, uncertainty, and feedback from the people doing the work.
- **Unclear ownership:** Name a person responsible for each deliverable and decision.
- **Too many priorities:** Limit work in progress and make trade-offs explicit.
- **Late risk reviews:** Keep a live risk register and review triggers throughout delivery.
- **Tool overload:** Standardise a small number of tools and agree where information belongs.
- **Hiding bad news:** Encourage early escalation and report forecasts honestly.
- **Skipping closure:** Secure acceptance, hand over support, and capture lessons.

## 18. A Practical Project Management Checklist

Use this checklist at the start of a project and revisit it at key milestones.

- ☐ The problem, objective, expected benefits, and success measures are clear.
- ☐ Scope, exclusions, deliverables, and acceptance criteria are agreed.
- ☐ Stakeholders, decision-makers, and task owners are identified.
- ☐ Timeline, milestones, dependencies, estimates, and budget are realistic.
- ☐ Skills, availability, suppliers, and other resources are confirmed.
- ☐ Risks, issues, responses, and escalation paths are documented.
- ☐ Communication channels, update cadence, and meeting purpose are agreed.
- ☐ The team has a shared source of truth for tasks and decisions.
- ☐ Quality, security, accessibility, and compliance checks are planned where relevant.
- ☐ Changes are assessed and approved through an agreed process.
- ☐ Progress and outcome measures are reviewed and acted upon.
- ☐ Acceptance, handover, benefits follow-up, and lessons learned are planned.

## 19. Frequently Asked Questions

### What is the most important project management strategy?

Start with a shared definition of success, including the outcome, scope, and acceptance criteria. Clear goals make planning, prioritisation, risk management, and decision-making much easier.

### How can I keep a project on schedule?

Break deliverables into manageable tasks, identify dependencies, use realistic estimates, monitor progress frequently, and address blockers early. When the forecast changes, communicate the impact and agree on a practical adjustment rather than hiding the delay.

### Which project management methodology should I use?

Choose based on uncertainty, stakeholder feedback, delivery constraints, and the cost of change. Predictive methods suit relatively stable requirements; Agile suits iterative learning; hybrid methods combine practices where that is useful.

### How do you manage project risks?

Identify risks early, assess their likelihood and impact, assign owners, plan responses, define warning signs, and review them throughout the project. Treat active issues separately and escalate anything beyond the team's authority.

### Which project management tools are best?

The best tool is the one that supports your team's actual workflow. Compare task tracking, scheduling, collaboration, reporting, integrations, accessibility, security, and cost. Start with the simplest tool that meets your needs and scale only when necessary.

### How do you measure project success?

Measure both delivery and outcomes. Schedule, budget, scope, and quality matter, but also assess whether the project solved the intended problem, was adopted by users, and delivered the expected benefits.

### What is scope creep, and how can it be prevented?

Scope creep is the gradual addition of work without properly reviewing its effects. Prevent it with a clear scope baseline, documented change requests, impact assessment, explicit approvals, and honest communication about trade-offs.

### What should happen when a project ends?

Confirm acceptance, hand over operations and documentation, close contracts and records, review outcomes, assign responsibility for benefits that will be measured later, and record lessons that can improve future work.

## 20. Further Reading and Resources

- [Project Management Institute: What Is a Project?](https://www.pmi.org/about/what-is-a-project) — project fundamentals and life-cycle concepts.
- [Atlassian: How to Create a Project Plan](https://www.atlassian.com/work-management/project-management/project-planning/project-plan/) — practical guidance on objectives, scope, milestones, dependencies, and risk.
- [Atlassian: Project Risk Management](https://www.atlassian.com/work-management/project-management/project-risk-management/) — identify, assess, prioritise, and respond to project risks.
- [Atlassian: Project Roadmaps](https://www.atlassian.com/agile/project-management/project-roadmap) — align goals, milestones, deliverables, and timelines.
- [Google Project Management Certificate](https://grow.google/intl/uk/google-career-certificates/project-management/) — structured learning in traditional and Agile project management.
- [Project Management Institute: Learning Resources](https://www.pmi.org/learning) — professional development and project management learning materials.

Effective project management is a repeatable practice: define the outcome, plan the work, support the team, manage uncertainty, communicate honestly, and learn from delivery. The best process is not necessarily the most complicated one. It is the one that helps the people involved make good decisions and deliver meaningful results.

## Share this post

<https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fdesireintech.co.uk%2Feffective-strategies-for-successful-project-management><https://twitter.com/intent/tweet?url=https%3A%2F%2Fdesireintech.co.uk%2Feffective-strategies-for-successful-project-management><https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fdesireintech.co.uk%2Feffective-strategies-for-successful-project-management><https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fdesireintech.co.uk%2Feffective-strategies-for-successful-project-management>[mailto:https%3A%2F%2Fdesireintech.co.uk%2Feffective-strategies-for-successful-project-management](mailto:https%3A%2F%2Fdesireintech.co.uk%2Feffective-strategies-for-successful-project-management)

## Keep reading

### [![Website Platforms](https://desireintech.co.uk/hs-fs/hubfs/Website%20platforms.png?width=1920&height=1080&name=Website%20platforms.png) WordPress vs Website Builders: Which Is Best?](https://desireintech.co.uk/wordpress-vs-website-builders)

### [![Software Architecture](https://desireintech.co.uk/hs-fs/hubfs/Software%20Architecture-1.png?width=1920&height=1080&name=Software%20Architecture-1.png) What Is Software Architecture? A Beginner’s Guide to Designing Better Software](https://desireintech.co.uk/what-is-software-architecture-a-beginners-guide)

[![Desire In Tech Logo](https://desireintech.co.uk/hs-fs/hubfs/1.png?width=500&height=500&name=1.png "Desire In Tech Logo")](https://desireintech.co.uk)

- [Home](https://desireintech.co.uk/home)
- [About](https://desireintech.co.uk/about)
- [Portfolio](https://desireintech.co.uk/portfolio)
- [Services](https://desireintech.co.uk/services)
- [Blog](https://desireintech.co.uk)

---

[Privacy Policy](https://www.termsfeed.com/live/924f5f45-4792-407e-be4d-326108f35f18) · [Cookie Policy](https://www.freeprivacypolicy.com/live/a70b46f5-5546-43ce-9dcd-65fbc56c436c) · [Affiliate Disclosure!](https://desireintech.co.uk/affiliate-disclosure)

© 2026 Desire In Tech. All rights reserved.

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Desire E",
    "url" : "https://desireintech.co.uk/author/desire-e"
  },
  "dateModified" : "2026-10-29T09:47:02.336Z",
  "datePublished" : "2026-02-02T16:08:48.000Z",
  "headline" : "Project Management Strategies: 15 Ways to Deliver Successful Projects",
  "image" : [ "https://desireintech.co.uk/hubfs/Project%20Management%20(1).png" ],
  "mainEntityOfPage" : {
    "@id" : "https://desireintech.co.uk/effective-strategies-for-successful-project-management",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://desireintech.co.uk/hubfs/1.png"
    },
    "name" : "Desire In Tech"
  }
}
```